Quite simply, we are the leaders in our field, the real experts when it comes to life insurance and protection.

Every BSmart adviser is a highly knowledgeable professional. As you might expect, we encourage all of them to take the life insurance industry examinations - and you can rest assured, that if they don't hold all the qualifications already, then they'll be busy studying for them.

But achieving exam results is not the really key thing as far as we're concerned. To be a really good, successful BSmart adviser, we put them through our own training programme, one that we've built and developed over the years so that our advisers' knowledge and skills are truly second to none.